Campaign.Intelligently
Auspoll people are lateral thinkers and skilled problem-solvers whose wide view of the world comes from years of achievement in many of the sectors they now research and analyse. The sum of these individual parts is a team whose professional instincts draw deeply on life experiences to understand people – the client and the target audience – and then provide superior research and strategic advice.
Ross is a veteran of a decade and a half in senior government advisory roles. A public affairs, communications and media specialist, he has a rare track record of success in providing political, policy and media advice to a variety of Ministers, leaders and senior public servants.
He worked as senior media adviser and later as Chief of Staff to four Ministers and two State/Territory leaders.
Most recently, he was Chief of Staff to former NSW Premier Nathan Rees and also spent a year in the Northern Territory as Chief of Staff to former Chief Minister Clare Martin.
Ross is highly experienced in all major policy portfolio areas of government and a seasoned campaigner with extensive networks in state and federal government, business and the media. He has worked in senior positions on state and federal election campaigns and has overseen numerous strategic public information campaigns from within government.
He was the Director of Public Affairs for NSW Police from 2002 to 2004.
Ross has a wealth of experience working with research in all these roles - from the client perspective. This gives him strong insights into clients’ needs.
He understands the importance of ensuring research is designed and constructed to achieve maximum effect in solving the client’s problem, filling a vital information vacuum or advancing progress towards defined campaign goals.
He brings comprehensive knowledge of government, media, crisis management and public perception to the task of helping clients shape powerful campaigns.
In his free time Ross enjoys reading, film, music, sport and the pristine beaches of the NSW South Coast.
David has built a substantial portfolio of senior research work in the commercial, government and NGO sectors. He excels in researching and developing communications campaigns, incorporating his passion for questionnaire design with the use of quantitative and qualitative research methods.
David was previously a senior consultant with Frost & Sullivan where he led the Medical Technology Group after managing their pharmaceutical research. He has also worked as a scientist in Australia and the USA where he ran several research programs and was published in respected international journals. David is known for his ability to understand complex issues and present research results and strategic implications clearly and concisely.
David has a PhD and BSc (Hons.1) from Sydney University with experience in the quantitative modelling of complex natural systems. He is a full member of the Australian Market and Social Research Society and, when not researching, can be found surfing or riding his motorbike.
Alex is a strategic thinker whose strength lies in applying social analysis to social marketing, corporate and political communications.
Alex specialises in qualitative communications research - exploring people values, emotions and preferences as a way of connecting clients with their audience and building successful campaigns and brands. He understands the cultures of government, NGOs, unions and private sector companies and delivers high-quality analysis and advice to leadership groups in a diverse range of organisations.
Alex's research career began over a decade ago in a London agency conducting qualitative and quantitative research, and providing communications advice to global brand managers; he has since worked with government agencies on policy and communications projects including the Financial Services Authority (UK), Ministry of Social Development (New Zealand) and the Department of Justice (Victoria). He also has ministerial experience in government relations, and delivering brand strategy advice to government.
Alex has taught politics at Victoria University, Wellington, and International Economics at Monash University, Melbourne. As well as a deep interest in people, social movements, politics and brands, Alex likes to travel and spend time at the beach.
John is one of Australia's most respected and successful political pollsters. As one of Auspoll's founding Directors, he helped build the company into a high-quality, independent research organisation dedicated to supporting communications strategies for government, political, industrial, environmental and corporate clients.
John was the pollster for the Victorian branch of the Labor Party for the enormously successful Steve Bracks campaigns in 1999, 2002 and 2006. He has also worked on election campaigns in other states and on the ACTU's high-profile Your Rights @ Work campaign that helped put workplace fairness on the agenda in the 2007 federal election. He believes that the determining factor in the success or failure of a communications campaign is its ability to connect with the underlying values of the target audience. His passion is finding ways to win public support for complex ideas by articulating shared values with brevity and simplicity.
John also understands campaigns. He was elected to Mornington Council at the age of 18, where he served for seven years including a term as Shire President. In 1998 he was drafted as the Labor candidate for the federal seat of Flinders, then held by Peter Reith. During the campaign, the historic waterfront dispute blew up, giving John a high profile within the ALP.
John has a Graduate Certificate in Social Statistics (Swinburne University) and is a member of the Australian Market and Social Research Society.
Darryl is one of Auspoll’s most experienced research consultants, using his specialist knowledge in communications practice and theory to help private and public sector organisations maximise media effectiveness and business strategies. Darryl’s strong commercial perspective comes from 17 years working in research and media, including roles in consulting and research management, editorial and advertising.
Darryl previously worked as research manager and senior consultant at Frost & Sullivan, acting as lead analyst for digital media in the Asia-Pacific region and specialising in business strategies across digital content and marketing. He also conducted industry research and business-to-business consulting with CEOs and other C-level executives. Darryl has experience in new media journalism and advertising production and was a founding managing editor of Netimperative.com in London.
Darryl’s research and analysis has been reported regularly by the Australian and Asian media including major metropolitan newspapers, Sky News TV, Singapore Straits Times, B&T and Malaysian Business. Darryl has a first-class honours degree in communication studies from London Metropolitan University. His passions include Liverpool FC, playing keen (but mediocre) golf and the machinations of history, life and people-watching.
Zach’s specialist knowledge and experience in modelling demographic and political data helps Auspoll’s research team venture beyond complex statistics to understand the human story behind the numbers.
Zach developed his expertise when working as a demographic and statistical researcher for the NSW branch of the Australian Labor Party and as a tutor in the Faculty of Economics and Business at the University of Sydney. He has an honours degree in Economics and Social Sciences from the University of Sydney and has done post-graduate work in economics at the University of Manchester (UK).
Nick is at the forefront of producing high-quality quantitative and qualitative reports with detailed analysis and strategic recommendations. He has substantial experience conducting research and advising on communications strategies for a wide variety of clients including private corporations, government departments, councils and unions.
As part of his specialist work – which encompasses field research, data collection, coding, supervision and training – Nick has developed a deep appreciation of the role that contemporary issues such as water management, urban development and industrial relations will play in the sustainable development of Australian cities, towns and regions.
Nick holds a BA (Social Sciences) (Monash University) with a major in psychology and a Graduate Diploma in Health Psychology (La Trobe University) and is a full member of the Australian Market and Social Research Society. He stays across popular culture and contemporary issues by co-hosting a night-time music and film review show on public radio station 88.3 Southern FM.
Jennifer brings extensive experience in retail, customer service and management to her role as a researcher. Jennifer’s interest in social research was sparked whilst working in marketing at a wine company; she went on to gain a Bachelor of Environmental Science (majoring in management) from the University of Newcastle and a double Masters in International Relations and International Environmental Law from Macquarie University. During her time at Auspoll, Jennifer has worked on a number of projects for a diverse range of clients, including several different unions and NGOs. On weekends, Jennifer can be found at the theatre, exploring Sydney’s outdoor markets or catching up with friends.
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