Campaign.Intelligently
Auspoll people are lateral thinkers and skilled problem-solvers whose wide view of the world comes from years of achievement in many of the sectors they now research and analyse. The sum of these individual parts is a team whose professional instincts draw deeply on life experiences to understand people – the client and the target audience – and then provide superior research and strategic advice.
David has built a substantial portfolio of senior research work in the commercial, government and NGO sectors. He excels in researching and developing communications campaigns, incorporating his passion for questionnaire design with the use of quantitative and qualitative research methods.
David was previously a senior consultant with Frost & Sullivan where he led the Medical Technology Group after managing their pharmaceutical research. He has also worked as a scientist in Australia and the USA where he ran several research programs and was published in respected international journals. David is known for his ability to understand complex issues and present research results and strategic implications clearly and concisely.
David has a PhD and BSc (Hons.1) from Sydney University with experience in the quantitative modelling of complex natural systems. He is a full member of the Australian Market and Social Research Society and, when not researching, can be found surfing or riding his motorbike.
Darryl is one of Auspoll’s most experienced research consultants, using his specialist knowledge in communications practice and theory to help private and public sector organisations maximise media effectiveness and business strategies. Darryl’s strong commercial perspective comes from 17 years working in research and media, including roles in consulting and research management, editorial and advertising.
Darryl previously worked as research manager and senior consultant at Frost & Sullivan, acting as lead analyst for digital media in the Asia-Pacific region and specialising in business strategies across digital content and marketing. He also conducted industry research and business-to-business consulting with CEOs and other C-level executives. Darryl has experience in new media journalism and advertising production and was a founding managing editor of Netimperative.com in London.
Darryl’s research and analysis has been reported regularly by the Australian and Asian media including major metropolitan newspapers, Sky News TV, Singapore Straits Times, B&T and Malaysian Business. Darryl has a first-class honours degree in communication studies from London Metropolitan University. His passions include Liverpool FC, playing keen (but mediocre) golf and the machinations of history, life and people-watching.
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