Our Approach

Auspoll is a social and market research company that specialises in providing independent, impartial and intellectually rigorous results. Past clients of Auspoll include government departments and agencies (both state and federal), commercial organisations and NGO’s, in areas as diverse as finance, infrastructure, education, health, information technology and the environment.

Auspoll’s research capabilities, combined with insight and experience across a wide range of issues, means that it is able to provide clients with objective results that can be trusted. Auspoll undertakes both quantitative and qualitative research, enabling clients to identify with the needs and opinions of their audience. By employing quantitative research (including phone and internet surveys), it is possible to see how many people have a particular opinion. Qualitative research (including focus groups) allows Auspoll to establish what those opinions might be and the reasoning that drives them.

 Whether a client chooses to employ quantitative research, qualitative research or both, Auspoll is able to provide information that can help a client to meet their strategic objectives. In 2007, Auspoll become part of the Photon Group, allowing Auspoll access to a wide range of communications and media companies that are able to provide expertise and experience when required.

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